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Storytelling through a variety of channels.
By Mike Bawden Picture this. Sharing relevant data visually is the new shorthand of the web and applications like visual.ly help you make it happen. Check out the website for yourself or look into...
View ArticleCustomer loyalty – why getting (and keeping) customers isn’t as easy as it...
By Mike Bawden Happy Friday, everyone! Customer loyalty is a big thing. In fact, more than half of the marketers recently surveyed by Forrester Research said they were investing more in customer...
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Setting your corporate collateral strategy.
By Mike Bawden (Originally posted on February 27, 2008) I found this very helpful post on the Small Business Trends blog on developing a “marketing kit.” There are some very helpful tips here for B2B...
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Where do you get your news?
By Mike Bawden More than 7 out of 10 people watch local TV news. News is still the top draw to television, according to a recent Pew study. Some key findings of the study include: Cable news viewers...
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Use Research Insights To Craft Your Message
By Mike Bawden (originally published on January 6, 2006) The first dividends you reap from your investment in market research should be in the form of re-crafted (and much more effective) message...
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Are taglines dead?
By Mike Bawden An article appearing in the September 9 edition of AdWeek (written by Denise Lee Yohn) suggested that taglines may be a thing of the past. She points out that of the 100 “Most...
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Blipverts, hummingbirds and voices from marketing’s past
By Mike Bawden Is this the birth of the “blipvert”? Years ago, Max Headroom introduced the concept of an entire commercial in a fraction of a second. Are Vine videos and other mobile ads finally...
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We’ve seen the enemy – and he kinda looks familiar.
By Mike Bawden Sometimes your competition is not your competition. Competition comes from all quarters – and direct competition is, at times, the easiest to spot. This article in Sales & Marketing...
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PR essentials
By Mike Bawden It’s no secret that both public relations (PR) and advertising offer unique benefits when employed correctly. And, when working together, the two practices can build awareness, boost...
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It looks as if we’ll have a very black Friday this year, after all.
By Mike Bawden It’s beginning to look a lot like Christmas shopping season. I’m not certain this is good news, but Walmart is “vowing to have the loudest fourth quarter ever.” How? Well it plans to...
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